Wine Statistics

How Big Is the Wine Industry?

• 839,908 people are employed in the wine industry worldwide. (IBISWorld)

• There are 90,086 wineries in the world. (IBISWorld)

• The market size of all global wine manufacturers is $315 billion. (IBISWorld)

Wine Production Statistics

World Top Wine Producers

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The top wine-producing countries in the world are Italy, France, and Spain according to the  International Organisation of Vine and Wine. The United States is in fourth place, producing about half as much wine as first place Italy.

According to the International Organisation of Vine and Wine, these are the top 10 wine-producing countries in the world for 2019 (in millions of gallons).

1. Italy: 1,255

2. France: 1,112

3. Spain: 886

4. United States: 642

5. Argentina: 343

6. Australia: 317

7. Chile: 314

8. South Africa: 256

9. Germany: 238

10. China: 219

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United States Wine Production Statistics

Top Wine Producing States

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Wines Vines Analytics pegs overall U.S. wine production slightly higher at 332 million cases of wine or 789 million gallons. 

According to Wines Vines Analytics, these are the top 10 wine-producing states for 2019 in cases of wine produced. 

1. California: 287,000,000

2. Washington: 15,400,000

3. New York: 12,000,000

4. Oregon: 4,600,000

5. Texas: 1,800,000

6. Michigan: 1,300,000

7. Illinois: 1,000,000

8. North Carolina: 1,000,000

9. Pennsylvania: 950,000

10. Virginia: 950,000

California wineries account for 86% of U.S. wine production. (Wines Vines Analytics)

Wine Consumption Statistics

The areas that produce the most wine aren't the ones that drink the most of it, according to statistics from the International Organisation of Vine and Wine.

What Country Consumes the Most Wine?

Top Wine Drinking Countries

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According to the International Organisation of Vine and Wine, these countries consumed the most wine by volume in 2019 (in millions of gallons):

1. United States: 872

2. France: 700 

3. Italy: 597

4. Germany: 539

5. China: 470

6. United Kingdom: 343

7. Spain: 293

8. Russia: 264

9. Argentina: 225

10. Australia: 156

Fun Fact

The United States is responsible for drinking the most wine overall, but, per person, residents of Portugal drink more wine than those of any other major wine-drinking country.

When you factor in population, the list looks a little different. Based on the International Organisation of Vine and Wine numbers, these are the countries whose residents drink the most gallons of wine per person.

Top Wine Drinking Countries Per Capita

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1. Portugal: 12.8

2. France: 10.3

3. Italy: 9.6

4. Switzerland: 8.5

5. Austria: 6.9

6. Hungary: 6.8

7. Germany: 6.7

8. Australia: 6.1

9. Belgium: 6.1

10. Sweden: 6.0

Among major wine-drinking countries, the United States is 21st in per person consumption, drinking 13.2 bottles of wine per person.

What US State Consumes the Most Wine?

US Wine Consumption

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The state of California is responsible for drinking the most wine overall, but per person, the residents of Idaho drink more wine than those of any other state.

According to the National Institutes of Health, these states consumed the most wine by volume in 2019 (in thousands of gallons).

1. California: 155,591

2. Florida: 72,669

3. New York: 65,759

4. Illinois: 36,981

5. New Jersey: 33,015

6. North Carolina: 30,159

7. Massachusetts: 28,859

8. Pennsylvania: 27,721

9. Virginia: 26,950

10. Michigan: 25,903

Here are the states whose residents drink the most wine per person (in gallons per capita).

1. Idaho: 1.209

2. New Hampshire: 0.841

3. Vermont: 0.777

4. Delaware: 0.717

5. Massachusetts: 0.635

6. California: 0.616

7. Nevada: 0.605

8. Connecticut: 0.595

9. Hawaii: 0.587

10. Oregon: 0.578

Wine Sales Statistics

Total worldwide sales of wine amounted to $354.7 billion according to research by Statista.

Global Wine Sales Statistics

This list ranks the top 10 largest wine markets in the world by revenue.

1. United States: $47.8 billion

2. France: $27.4 billion

3. Italy: $26.1 billion

4. China: $25.5 billion

5. United Kingdom: $23.6 billion

6. Germany: $16.9 billion

7. Canada: $16.3 billion

8. Argentina: $14.1 billion

9. Indonesia: $12.2 billion

10. Russia: $11.8 billion

Wine has been traded between countries for at least 2,000 years. These statistics reveal the scope and nature of today's wine exports.

• Total worldwide exports of wine amounted to $37.1 billion. (International Organisation of Vine and Wine)

• Total worldwide exports of bottled wine amounted to $25.9 billion. (International Organisation of Vine and Wine)

• Total worldwide exports of sparkling wine amounted to $7.3 billion. (International Organisation of Vine and Wine) 

• Total worldwide exports of bulk and boxed wine amounted to $3.9 billion. (International Organisation of Vine and Wine)

• The most expensive wine ever sold at auction, a bottle of 1945 Romanee-Conti French Burgundy, cost $558,000 at a 2018 auction. (CNBC)

US Wine Sales Statistics

US Wine Sales and Wineries

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Research by Dr. Liz Thach, a distinguished professor of wine and a professor of management at Sonoma State University, pegged the U.S. wine sales revenue at $72.4 billion for 2019. According to the Wine Institute, U.S. wine exports are valued at $1.4 billion. 

• Domestic wine sales in the United States totaled $47.9 billion (Dr. Liz Thach)

• Imported wine sales in the United States totaled $24.5 billion (Dr. Liz Thach)

• The world's longest wine list, at Bern's Steak House in Tampa, Florida., is 180 pages long, featuring 6,500 different labels. (The Economist)

• The most-purchased wine varietal in the United States is Chardonnay. Americans bought 2.97 million cases of Chardonnay in 2019. (Dr. Liz Thach)

• Among U.S. wineries, the most common average bottle price is between $20 and $29.99. Of wines sold by U.S. wineries, 32% fall into this price category. (Wines/Vines Analytics)

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The Wine Industry During the Coronavirus Pandemic

Covid Wine Sales

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With many restaurants closed and people spending more time at home, certain types of wine sales saw a big boost during 2020.

Of the 16 states tracked by the National Institutes for Health's Alcohol Epidemiologic Data System, 12 saw increases in wine sales in March 2020 compared to the March average for the prior three years.

Alaska: 8.1%

Arkansas: 8.2%

Colorado: 14.8%

Connecticut: 5.7%

Florida: 6.1%

Illinois: 11.1%

Kentucky: 26.3%

Louisiana: 13.4%

Massachusetts: 0.1%

Missouri: -2.1%

North Dakota: 8.4%

Oregon: -8.4%

Tennessee: 6.0%

Texas: -0.9%

Virginia: 16.3%

Wisconsin: -2.1%

• Off-premise wine sales increased 66% by the end of the week of March 21, 2020, during the initial stages of the coronavirus crisis. (Dr. Liz Thach)

• Online retail wine sales jumped 225% in March 2020, during the initial stages of the coronavirus crisis. (Dr. Liz Thach)

Wine Tourism Statistics

Wine tourism is a popular way to discover new wines and new places. With more than 10,000 wineries in the United States, plus thousands more in Europe, the possible itineraries are limitless.

• There are 10,472 wineries in the United States. (Wines Vines Analytics)

• California wine tourism is the most robust, the state hosts 4,613 wineries. (Wines Vines Analytics)

• Each year brings 23.6 million tourists to California wine regions. Those tourists spend an estimated $7.2 billion in the state. (California Wine Institute)

• Washington (812) and Oregon (809) are the only other states with more than 500 wineries. (Wines Vines Analytics)

• In 2019, employment at U.S. wineries peaked in October, when 77,631 people were working at wineries. (U.S. Bureau of Labor Statistics)

• Employment at wineries has tripled since 2001. (U.S. Bureau of Labor Statistics)

• U.S. winery workers are paid a total of $3.3 billion in wages. (U.S. Bureau of Labor Statistics)

• The average annual pay at a winery in the United States is $46,248. (U.S. Bureau of Labor Statistics)

• In 2016, more than 10 million wine tourists visited France. (Visit French Wine)

• French wine tourists spent more than $6 billion. (Visit French Wine)

• French citizens account for 58% of French wine tourism, foreigners make up 42% of the total. (Visit French Wine)

• More than 21,000 Italian wineries open their doors to the public as of 2015. (International Journal of Wine Research)

• Between 4 and 6 million people visit Italian wineries annually. (International Journal of Wine Research)

Sources

• Global Wine Manufacturing Industry - Market Research Report, IBISWorld

• State of the World Vitivinicultural Sector in 2019, International Organisation of Vine and Wine

• Winery Statistics, Wines Vines Analytics

• Apparent per Capita Alcohol Consumption: National, State, and Regional Trends, 1977–2018, National Institutes of Health

• Revenue of the Wine Market Worldwide by Country in 2018, Statista

• Bottle of Wine Sells for a Record $558,000, CNBC

• The U.S. Wine Industry in 2020, Dr. Liz Thach, MW

• Wine Statistics, Wine Institute

• The World’s Longest Wine List, The Economist

• Statistics, California Wines

• Current Employment Statistics, U.S. Bureau of Labor Statistics

• Employment in Wineries up 153 Percent From 2001 to 2017, U.S. Bureau of Labor Statistics

• Wine Tourism in France in Numbers, Visit French Wine

• Wine Tourism in Italy, International Journal of Wine Research