How it works

At Firstleaf, we are passionate about connecting you to great wine. This is a short guide to what you can expect when you join our club.

a hand holding a glass of red wine

Take the quiz

We developed industry-leading, patent-pending technology to pair you with wines perfect for your palate. Answer a few short questions about your wine preferences to begin shaping your custom tasting profile. Each shipment is a unique combination of wines selected specifically for you.

an open box with the Firstleaf name on it

Introductory Order

A few days after you’ve completed the quiz your custom intro order will arrive at your home, office, or wherever you’d like to enjoy your wine. If you have any questions, or just want to talk wine, our Wine Concierge team is always standing by!

a hand giving a thumbs up

Rate your wines

Rate the wines you try. Every rating is used to further refine your tasting profile and improve your Firstleaf experience. Each thumbs-up or thumbs-down is passed through 13 billion data points to give our experts the most refined picture of your taste. It’s our combination of next generation tech and old school know-how that makes Firstleaf special.

an assortment of wine bottles standing on a Firstleaf box

Receive Curated Club Orders

Discover and enjoy new wines curated just for you. At Firstleaf we guarantee every selection we make. If you ever get a bottle that isn’t exactly what you were hoping for, reach out to our Wine Concierge team and we’ll happily find another Firstleaf wine you’ll love, on us!

Club Member Benefits

Customized to You

Every shipment is customized to your unique tastes and shipped at your convenience.

Firstleaf Community

Join a community of wine lovers, and stay up-to-date through the Firstleaf Newsletter.

Wine Concierge

Gain access to our exclusive Wine Concierge team that can discuss pairings, your profile, and more.

Member Pricing

Plans start at $90 plus shipping. Every bottle is backed by our 100% satisfaction guarantee.

Great Value

Shop for wines at our online store and receive club pricing (6 wines for 30% off retail) no matter which six you pick.

Award-Winning Wines

Enjoy our exceptional portfolio of award-winning wines. We have over 3,000 medals at industry competitions and counting!

Join our community of more than 1 million wine lovers today. Get started by taking the quiz!

Not ready to join the club? Shop individual bottles and try our wines at our